In the realm of marketing, a successful branding strategy is one of the most important contributors to organizational success. A solid branding strategy can help add visibility and credibility to a company’s products.
Similarly, nurse-scholars can build a personal brand to add visibility and credibility to their work. You can begin building your brand by developing and maintaining an academic portfolio. Such an activity can help share the results of your efforts and contribute to your success. This Module’s Discussion asks you to consider and share strategies for building your portfolio.
Burns, M. K. (2018). Creating a nursing portfolioLinks to an external site.. Ohio Nurses Review, 93(3), 16-17.
Casey, D. & Egan, D. (2013). The use of professional portfolios for career enhancementLinks to an external site.. British Journal of Nursing, 15(11), 547–552.
East, R. (2015). Developing a nurse practitioner portfolioLinks to an external site.. ACORN: The Journal of Perioperative Nursing in Australia, 28(4), 35.
Hannans, J. & Olivo, Y. (2017). Craft a positive nursing digital identity with an ePortfolioLinks to an external site.. American Nurse Today, 12(11), 48–49. Retrieved November 14, 2018, from https://www.americannursetoday.com/wp-content/uploads/2017/11/ant11-Digital-Identity-1017a-1.pdf
Leahy, R., & Filiatrault, A. (2017). Employers’ perceptions of the benefits of employment electronic portfoliosLinks to an external site.. International Journal of ePortfolio, 7(2), 217-223.
McMillan, L. R., Parker, F., & Sport, A. (2014). Decisions, decisions! E-portfolio as an effective hiring assessment toolLinks to an external site.. Nursing Management, 45(4), 52-54.
Walden University. (n.d.). Walden University catalogLinks to an external site.. Retrieved October 4, 2019, from https://catalog.waldenu.edu
